Help us imagine Oummi Abi Moi in 2027

2027 is on its way, and we want to build it with you.
This questionnaire will help us better understand what you wear, what you love and what you’d like to find at Oummi Abi Moi.

⏱️ About 5 minutes 📝 Around twenty questions, mostly multiple choice, plus a few open answers so you can express yourself in your own words.

There are no right or wrong answers. Feel free to be 100% honest, even about what you like less about us: that’s what will help us make the right changes.
Your opinion matters to us.

🎁 €100 in gift vouchers to be won at the end of the questionnaire.

You and OAM

Have you ever ordered from OAM?

Several times Once Yes, but a long time ago Never

What you wear

Day to day, you mostly wear...

Multiple answers allowed.

Abayas Skirt + top sets Other

What you wear

And when it comes to your veil?

Mostly hijab Mostly khimar Both, depending on the occasion

What you wear

Your ideal veil length?

Chest length Navel length Hip length Mid-thigh Longer

What you wear

Which fabrics do you prefer to wear?

Multiple answers allowed.

Flowy, like chiffon or viscose Matte and structured Knit and jersey Natural, like linen or cotton Other

What you wear

Which colors do you wear most?

Multiple answers allowed.

Black Neutrals: beige, taupe, grey Dark shades: navy, burgundy, olive Pastels Bright colors

What you wear

For your top, you prefer...

Multiple answers allowed.

Oversized T-shirt Long tunic Shirt Loose sweater Other

Trends and fabrics

Do you also buy your outfits somewhere other than OAM?

Yes, most of them Yes, a few No

Trends and fabrics

What do you find elsewhere that you can’t find at OAM (yet)?

Trends and fabrics

A piece, a cut, a style or a detail you’ve seen elsewhere that you’d love to find in a modest version at OAM?

Trends and fabrics

A fabric you’d love to see at OAM?

Trends and fabrics

For next summer, you’d be tempted by...

Multiple answers allowed.

Linen Cotton gauze Cotton Flowy viscose Other

Trends and fabrics

When looking for a new outfit, where do you search first?

Multiple answers allowed.

Instagram TikTok Pinterest Ready-to-wear brand websites Other

Your view of OAM

What words come to mind when you think of Oummi Abi Moi?

Your view of OAM

Complete the sentences below.

Your view of OAM

You’d like to see new arrivals...

Every month Every season For major occasions: Ramadan, Eid No preference

Your view of OAM

For Eid, would you like OAM to offer a special outfit?

Yes, a festive outfit just for Eid Yes, but a piece I could wear again afterwards No, I wear an outfit I already own I don’t wear a special outfit for Eid

Your view of OAM

Describe your dream outfit(s).

Your view of OAM

Do you have any other comments, tips or wishes to share with us?

Anything that can help us improve is welcome.

One last thing before you go

Enter the giveaway

🎁 €100 in gift vouchers to be won

🏆 3 winners: €50, €30 and €20

📅 Prize draw on December 7

Leave your email address to enter the giveaway. We’ll use it to contact you if you’re one of the winners.

Your email address (optional)

Your email address is used only for the prize draw, and to send you the newsletter if you ticked the box. You can unsubscribe at any time and request that your data be deleted by contacting us.

Thank you for taking part!

Your answers have been saved.

Thank you for taking the time to answer. Your answers will help us imagine Oummi Abi Moi’s 2027 collections.

Help us imagine Oummi Abi Moi in 2027

Have you ever ordered from OAM?

Day to day, you mostly wear...

And when it comes to your veil?

Your ideal veil length?

Which fabrics do you prefer to wear?

Which colors do you wear most?

For your top, you prefer...

Do you also buy your outfits somewhere other than OAM?

What do you find elsewhere that you can’t find at OAM (yet)?

A piece, a cut, a style or a detail you’ve seen elsewhere that you’d love to find in a modest version at OAM?

A fabric you’d love to see at OAM?

For next summer, you’d be tempted by...

When looking for a new outfit, where do you search first?

What words come to mind when you think of Oummi Abi Moi?

Complete the sentences below.

You’d like to see new arrivals...

For Eid, would you like OAM to offer a special outfit?

Describe your dream outfit(s).

Do you have any other comments, tips or wishes to share with us?

One last thing before you go

Enter the giveaway

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